Read Current Metadata Matters Blog Posts

Screenshot shows number added by Facebook to the Special Instructions field on a photo.
Facebook’s “hidden” metadata codes July 19, 2019

A nefarious metadata plot has been unearthed and news of it is streaking around the interwebs. An Australian law student named Edin Jusupovic was casually looking at photos downloaded from Facebook in a hex editor and tweeted about what he saw. 
And from there, as they say, the rest was history. When last I looked, Jusupovic’s tweet had been retweeted 16,637 times, there were nearly 2,000 mostly clueless replies to his thread, and no less a journalistic standard-bearer than Forbes had weighed in: “Facebook Embeds ‘Hidden Codes’ To Track Who Sees And Shares Your Photos”, cried their headline. Read more

Paper "metadata" displayed on a computer keyboard
If photos for the web have no metadata May 30, 2019

How do you deal with photos that come to you with no metadata? If you watched my videos on preparing images for the web, you may have noticed that I said that “I tried to make the demo images look halfway professional.” Most of them had embedded metadata, in other words. You may have cried foul. “None of my [insert adjective] clients ever send me pictures that are labeled in any way!”

We can deal with that. We can slap on some metadata. To our optimizing for the web process, we’ll just add a step to apply the metadata that should have already been there. But we’ll only add seconds to the amount of time it takes. We’ll invest some think/plan/learn time now (again) and the physical process will go by in a blink. Read more

Photo Mechanic 6 interface
Photo Mechanic version 6 released May 14, 2019

Camera Bits has released version 6 of Photo Mechanic. Version 5 was released way back in 2012. According to Camera Bits’ Director of Marketing Nick Orlowski (sp?), there have been 43 updates to Photo Mechanic 5 during its six-year run. Many of those updates introduced new or refined functionality.  Clearly, Camera Bits isn’t pestering their users for upgrade fees every time we turn around
Camera Bits has lowered the price of a full Photo Mechanic license by $11, to (USD) $123. The upgrade fee drops by a buck, to (USD) $89.
So, what’s new in this long-awaited new version of Photo Mechanic? I’ll go over some of the high points here. Read more

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