We used to call it photo editing. It’s finding the meaningful image out of the thousands. It’s making images work together to tell a story – your story. It’s facilitating the decision-making process when disparate needs and objectives have to boil down to a choice that doesn’t look like a subcommittee’s compromise. It’s being the independent vision that breaks the tie. I can help.
Are there issues in your organization with imaging technology and file formats and standards? Do you have a hard time communicating submission standards to clients and contributors? (Who doesn’t?) Do you struggle with best practices and maintaining quality at the highest possible level through your workflow? Is optimizing images for the web more of a mystery than it should be? Difficult clients will always be difficult and workflows will always involve work. But less difficult is attainable. Hundreds of thousands of shoots and millions of images have been successfully processed in my workflows.
Digital asset management
In today’s world, we drink visual content from a firehose. Ordinary photo shoots can send thousands of images to your workflow and produce hundreds of finished assets. You need to be able to find those assets, preserve them, share them with the people who need them, and keep the obsolete ones from becoming zombies that eat your new content.
That’s digital asset management. The DAM landscape has changed dramatically in the last few years. Cloud systems and software as a service have all but replaced heavy-iron systems run by your IT staff and in-house librarians. That’s good because today’s media-rich environment means that that companies way too small to have full-time digital asset managers and data center admins still have to manage large collections of images, videos, and graphics. Let’s talk about the right digital asset management strategy for today’s world and your unique needs.
Metadata Matters Blog
Metadata is what powers digital asset management and content management systems. Metadata is what makes photographs valuable in the future and it’s what protects content creators’ rights right now. Modern industry standards mean that rich metadata can be embedded right in visual files with little labor, with profound implications throughout the lifecycle of content.
The best advice I can give to would-be digital asset management system owners, photographers, and web publishers who want to stay on the good side of karma (and the law) is to implement a best practices metadata regime, preferably starting about five years ago. But starting today will do.
The Metadata Matters blog provides – for free – in-depth articles on principles, best practices, and roll-up-your-sleeves HOW-TOs that will teach you how to add value with embedded metadata.