One comment

  1. Carl Seibert says:

    While researching something else, I just came across a blog post about research commissioned by the great adman David Ogilvy. Paraphrasing Ogilvy, the Kissmetrics blog said,

    “Captions under images are read on average 300% more than the body copy itself, so not using them, or not using them correctly, means missing out on an opportunity to engage a huge number of potential readers.”

    I’m always dubious about quoting somebody quoting somebody, especially when metrics are involved. But the point – that good, relevant, properly supported pictures work and poor, disconnected pictures don’t – always bears repeating. It’s nice to see that someone as distinguished as Ogilvy was repeating it half a century ago.


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