Camera Bits has released Photo Mechanic Plus, the company’s new digital asset management product for photographers. Photo Mechanic Plus combines a full-featured instance of Photo Mechanic 6 with new photo cataloging capabilities.
Photographers have very different digital asset management needs than the usual customers of DAM systems, like marketing departments, for example.
Which of Photo Mechanic’s two IPTC editors should you use and when?
Photo Mechanic has two, count ‘en two, big fancy metadata editor dialogs – Metadata (IPTC) Info and Metadata (IPTC) Template. What’s the difference? When should we use one or the other? Let’s look at both editors in some depth to see when – and how – to use each.
Photo Mechanic used to call the Metadata (IPTC) Template dialog the “Stationery Pad”. “Stationery Pad” may not have been the best ever name. Users wondered what it heck it was. With the release of Photo Mechanic 6, the name was changed. “Metadata (IPTC) Template” may not be exactly an ideal name, either. While it sounds clear enough, it’s not really terribly descriptive. It’s not the only way to edit templates. And it is the way to do a whole bunch of other stuff.
Now, you can live a happy life using only Metadata (IPTC) Info. I did. For years. (Let’s call it here the “IPTC Editor”.)
For a deep dive, try the video version of this post:
So, let’s take a look at it first. Then, we can look at Metadata (IPTC) Template to understand the differences. (We’ll call that one the “Template Editor”)
The top-line differences between the editors are pretty straight-forward. IPTC Info can read metadata from a picture. Metadata Template can’t (directly). The template editor can easily broadcast metadata to multiple images, while the IPTC editor can’t.
Need a general-purpose How-To on working with metadata in Photo Mechanic? This post and this video might help.
The Metadata Info editor
If we have just created an image, let’s say we edited in Photoshop and did a save-as, and we want to caption it, the IPTC Editor provides a pretty straightforward workflow.
We click the “i” button for our image, or we press the “i” key on the keyboard, and the Editor opens. We can do this from the thumbnail or the preview. There is a small preview of the image in the corner of the editor. If we click on it and hold, a reasonably-sized preview opens. So, we can see what we’re working on.
We now load our standing template by clicking the Snapshot button (lightning bolt icon) and choosing our template from the list. Next, we fill in the caption, maybe add some keywords, do whatever else we need to do, and click “OK”. Simple enough.
(We could also load a template by clicking the “Apply Metadata Template” button. That button loads whatever is active in the template editor. Or we could import or export templates in .XMP file format with the “Load” and “Save” buttons. Choices. Choices. We’ll circle back to this.)
But, over years, we’re going to have to do this a few tens of thousands of times. We’d like to shave a few seconds off the time we spend on each image’s metadata. This is Photo Mechanic, after all. There’s some powerful stuff here we should know about.
Reading what’s there
The first difference between the two editors is that the IPTC editor can read existing metadata. So, we can use it to read or edit metadata to a photo that already has some – as long as we’re careful. We need to understand its core behavior: Exactly what we see in the editor is what gets saved. OK. Good to know.
To that end, we find a bunch of step-saving tools in the right rail of the dialog. You can assign ratings or color labels to the image. (Handy if you want to denote that you have captioned the picture for a certain client, for example.) You can save your caption (or not) and jump ahead to the next picture. You can copy your metadata to the clipboard to paste on whatever image you want.
By the way, Photo Mechanic is clever enough to read the Exif Capture Time or the file’s modification time and insert it into the IPTC metadata. Or you can automatically set today’s date. Or whatever date you like. (I’ll add here that the IPTC editor reads Exif Artist and Copyright information, if your camera writes it, and puts it in the appropriate IPTC fields. You can save it as written or change it or overwrite it with your template. Up to you.)
You can listen to voice notes, if your camera makes them. (Only a few high-end cameras do. But hey, if that’s the way you roll…)
A semi-secret keystroke
For news photographers and other deadline workers, there’s a wonderful and mysterious button called “Save, Upload, & ->”. Wonderful because it does just what it promises. You can caption a picture, turn it in on the spot without losing your focus, and move on to the next one. Mysterious because this is one of a few very instances in Photo Mechanic where, to make it work, you have to use something that isn’t obviously displayed.
One of the things I love about Photo Mechanic is that, unlike, say, the computer operating system I’m using at the moment, I don’t have to be one of the cool kids and know a bunch of secret-handshake keystrokes to be productive. Not that there aren’t lots of labor-saving keystrokes. There are. But there’s a menu item or a button for darn near every last one of them.
That said, right here in the IPTC editor there are two way-cool functions that require a modifier key. This is one of them.
Before you can blast your pictures to your client in real-time using “Save, Upload, & ->”, you need to tell Photo Mechanic which client you’re rocketing the image to.
Press the ALT/OPTION key. “Save, Upload, & ->” turns into “Upload Options”. Click it.
Set your destination
The File Uploader will open. Now you can select one of the dozen and a half uploaders built into Photo Mechanic. (There are three flavors of FTP, plus most of the popular cloud storage/photo sharing/delivery sites like Box, Dropbox, Photo Shelter, Zenfolio, SmugMug, Flickr, and many others.) Choose your service, destination, and path. Close the Uploader. Photo Mechanic now knows where you are sending the missile. Fire when ready.
And the data is…
Look at the IPTC fields themselves. First off, you can arrange the fields in any order you want, show or not show whichever ones you want, make the big ones deeper or shallower, and even (as I recommend) make the type in the Caption bigger. (I have customized this dialog in my Photo Mechanic. Yours won’t look the way mine does in the screenshots.)
For each field, there is a flyout for choosing values from a controlled vocabulary. I highly recommend this, too. Especially for stuff like countries, states/provinces, and cities. Get them spelled right once and never type them again. You can also choose how auto-complete will work. For keywords, for example. I have mine set to fill values that I cribbed from my Structured Keywords vocabulary whenever I type the first three letters.
What about templates?
Well, the first thing I should say is that templates are shared between the two editors. You can edit templates just fine right here in the IPTC editor and use them in either place. There’s a bunch of shared stuff, actually. The controlled vocabulary flyouts and anything to do with variables, both “normal” variables and the specialized client and user ones, work in both places, as well.
But, how templates behave is different between the two editors. The IPTC editor overwrites whatever it might find already in the file. (Except the time element) It mows down anything in its path. For example, if your copyright notice in your template is different from the one your camera wrote in the Exif, the one in the template overwrites the Exif one. If you have a blank field in your template, you will delete anything that might already be in that field.
If you are captioning a single picture from scratch, this behavior is no problem. In fact, you probably want to do exactly what the IPTC editor does. Blank slate. Go from there.
On the other hand
But what if you are editing a caption you already saved? Well, most of the time, it’s OK. The IPTC editor reads what’s already in your metadata and saves it back on the file with whatever you add.
On the other hand, you might want to copy and paste metadata between, say, half a dozen portraits of some executive. I mean, come on, what more can you say after “….photographed in her London office on April 34th, 1970.” (And yeah, I know. Google doesn’t like repetitive captions. But what can you do….) Well, we could use the copy and paste buttons to apply that caption to our portraits. But what if each of those frames already has some unique information?
A Title/Object Name might already be applied. Or, in my case, I have Photo Mechanic write every frame’s original filename in the Transref field. (So I can easily find my way back to “_DCS-something-something” from the descriptively-named version I sent the client.)
If I use copy and paste, It’ll slap down the filename of the first picture over the correct filenames of the subsequent ones. Oh dear. We have to be mindful – and clever – about this sort of thing, lest we get stuck and have to re-do a bunch of work.
Or what if I have a folder full of pictures and I need to apply a template to groups of a dozen or so at a time? All of them, perhaps. Maybe I need to just add something to the end of the caption on each picture.
We need another tool
Now we need the Template editor. It can handle situations like this. Like I said, if you never have situations like this, you may never need it. But as I go on and try to balance the need to learn to do a better job with ever-increasing laziness, I find I use the Template Editor more and more.
If we want to go to the template editor and load it with the data we have before us, we’ll hold down ALT/OPTION again and the “Apply Metadata Template” button becomes the “Copy to Template” button. Click it and whatever is showing in the IPTC editor will be loaded into the template editor, replacing whatever might already be there.
To recap thus far: If we’re in a save it-caption it-send it, one-at-a-time, workflow, the IPTC editor is the tool we’ll use. If we have to work around existing information or if we have to apply information cleverly to groups of pictures, well then, the template editor takes us where we want to be.
The template editor
We can call the template editor with “CTL/CMD + i” or from “Image> Metadata (IPTC) Template…” from the main menu.
When it opens, we’ll see our IPTC fields, arranged in a two-column dialog box this time. If we opened it from scratch, the fields will be empty. If we got here via the “Copy to Template” button in the IPTC editor, we’ll see whatever values we had in the fields in that editor.
So, this is another rare case of a keystroke unlocking something we need to do. And it’s how we can read existing metadata with the template editor, which otherwise can’t do such a thing.
Share and share alike
Most of the tools for actually manipulating data in the template editor are shared with the IPTC editor. The controlled vocabulary flyouts are here. As well as the templates Snapshot (and our templates) and all the variables tools. Not to mention the Reverse Geocoding buttons. This dialog is completely configurable, just like its sibling. (So, yours won’t look like mine.)
This video features the template editor. (It was called the Stationery Pad then.)
To use this editor, we’ll fill it with metadata (by hand or from a template) and apply that metadata either to selected images or via one of many places in the Photo Mechanic interface where we have the option to apply it. For example, we can apply a template to images we FTP, on their way out the door. That would be handy if we need to change something in the metadata for a certain client. In my case, linking a template to the ingest process is how I put my original filenames in the Transref field.
(We can also apply information from the template editor to selected images via the right-click context menu in the Contact Sheet (thumbnail) view. Or from Image > Apply Metadata (IPTC) Template to Photos in the main menu.)
A different way
But here we have some very different – and useful – behavior, compared to the mow-down-everything-in-its-path IPTC editor. Look to the left of each field in the template editor. You’ll see a tickbox.
If the tickbox is ticked “on”, a field is active and it will act just like it would in the IPTC editor. It will write, or overwrite, its contents, no matter what might already be in the field. If we turn on a blank field, it will delete what it finds and leave the field empty in the target.
Turn the tickbox “Off” and the field is turned off. Now it won’t write to the target field. If there’s information in the target field, it will be left alone.
Let’s stop and think about how we could use this power. Let’s say I have those six portraits. If I use the template editor to caption them, I can turn the Transref field off, select the pictures and apply the same metadata to all six, without messing up my original filenames. (Or datestamps, for that matter.)
Of course, I could simply use this editor to apply my base template to a whole folder of images in one go.
Or maybe we want to add an embargo to Special Instructions in a bunch of photos that have already been captioned. Turn off all the other fields, enter our Special Instructions text and apply to selected and our embargo is added and no other fields are touched. Voila! Done.
(You can use the “clear” button to clear all the fields and all fields will be turned off. Then type in a given field and the one you just filled will automatically turn on. Double-check first, of course. But this is handy.)
The Caption, Description Writers and Keywords fields have some additional options.
Caption sports a pulldown that lets us choose to replace (overwrite) whatever might be in the Caption or Prefix or Append it with whatever we put in Caption here in the template editor.
Want to put an inline byline after the caption on some pictures or add some housekeeping information before the captions? This will do the trick.
The Description Writer and Keywords fields have an additional tickbox, with a “+” symbol. Turning on this tickbox will append the values we add here to whatever already exists in the fields.
Obviously, we’ll use this feature all the time with keywords. Need to add “headshots” to groups of pictures that are, well, headshots? Boom. Done.
Why the heck do we have this appending feature on Description Writer? This a feature aimed straight at wire services and photo agencies. (Core markets for Photo Mechanic.) An editor at a wire service might translate a caption. Or correct something. Or add some housekeeping data. The original caption writer still wrote the caption. But the editor is accountable for whatever changes he or she made. Air traffic controllers say their initials over and over for the sake of the audio log tapes. Wire service editors append their initials to the description Writer field. Same principle.
We use the Template editor whenever we have to work around existing data or if we need to apply data to multiple images, either manually or automatically when we use some file management function.
We use the IPTC editor if we are working from scratch, on more or less a one-photo-at-a-time basis.
The two editors give us the ability to work with metadata deftly, cleverly, and quickly. They also give us the ability to screw things up on a grand scale if we don’t look before we leap.
Think carefully about your workflow and what you want to accomplish, especially if you are tempted to use the IPTC editor in a way that isn’t a straight-forward case of working from scratch on a new file. Once we decide on the right path, choosing the right IPTC editor dialog lets us power our way through a bunch of work in a hurry.
I have quite a few posts and videos on various aspects of using Photo Mechanic here and on my YouTube channel ( metadatamatters.blog/youtube ). If the search function on this site doesn’t find what you’re looking for, by all means, jump in the comments and ask.
The entire Licensors structure is now available in Photo Mechanic; Google Licensable will expose two of the fields
Photo Mechanic has released support for the PLUS Licensor metadata fields that will be exposed in the new Google Licensable feature. You’ll find it in Photo Mechanic 6, Build 4538, and later. (The fields have been in the PM+ beta for a while.) The entire Licensor structure is supported, some twelve fields, with the ability to list all that information for multiple licensors.
Licensors writes to PLUS (Picture Licensing Universal System) XMP fields, part of the IPTC Extended schema.
In the interface, you’ll see the label “Licensors” and a button with three dots. Click the button and a pop-up dialog appears with all the new fields.
Fill in the fields according to your taste. Google will expose the Licensor Name and the Licensor URL. I chose to add my business phone number, as well. If somebody wants to talk to me about a picture, I want to make it as easy as possible. All the normal contact fields are available, along with one for your PLUS ID, if you have one.
If you don’t see the button in your IPTC Editor or Template Editor (formerly Stationery Pad), you’ll need to go the preferences for those dialogs and turn on Licensors. This is likely the case of you have customized your metadata dialogs. I have, so I had to turn on the new gizmo.
Go to Preferences> Acccessibility>Customize and choose a button for “Metadata (IPTC) Info”, or “Metadata (IPTC) Template”. The appropriate configuration dialog will open.
I found Licensors waiting at the bottom of the list of fields.
Tick to turn on “Enabled” and “Visible”.
Drag Licensors to wherever you want it. I put it in with some other PLUS fields.
Remember to make a new Snapshot.
Make sure to fill in the fields in your templates.
And you’re good to go.
Update on Google Licensable
Apparently, the COVID-19 crisis has affected both Google and the photo licensing agencies involved in the beta of Licensable. The latest word is that Google now intends to make the feature live “in summer”. Hopefully, the crisis won’t worsen and we’ll start seeing Licensable badges in a few months.
Be on the lookout. When you spot the first Licensable badge, jump in the comments and let us all know. In the meantime, stay safe out there!
Optimizing images for WordPress. There’s been a lot of digital ink spilled on the subject. There are tons of urban myths swirling around. There’s stuff that’s true, stuff that was true five years ago, stuff that was never true, and stuff that’s way over complicated or just plain wrong.
But the real lowdown, circa early 2020, is stupid simple.
You don’t optimize images for your WordPress site. WordPress does it.
All you have to do is upload a good quality image, at the largest size your site will need, saved at a JPEG compression of 82 or higher.
And, by the way, make sure you have ImageMagick enabled as your imaging library.
Let’s optimize some images for uploading to WordPress, step by step. In this How-to, we’ll use Photo Mechanic. Photo Mechanic is known as a hard-core tool for professional photographers. It’s not usually thought of as a program that web designers would turn to.
But, as it turns out, Photo Mechanic is a great tool for this particular job. It’s powerful, comprehensive, fast, and straightforward to use. Maybe it’s time to commend it to the attention of the web design community.
It’s what I use in real life for this kind of thing, if that means anything to you.
In most of the US, we have just sprung forward for Daylight Saving Time.
While we are busily setting the clocks in all our cameras, some of us might wonder if we can synchronize these things so that we can sort images by time. For real. Like frame by frame. Or play by play in a ballgame.
Well, no. The crappy clocks in cameras just don’t run well enough for that to really work. But we can use Photo Mechanic’s time manipulation feature to sync up multiple cameras after the shoot.
Google is beta testing a new feature that will help honest people obtain licenses to use pictures found on Google Images. “Licensable” will help identify images whose owners can be readily found. Cash can be exchanged and a license issued in the speed of a click. Or an email or phone call.
(Many copyright owners I have dealt with have been so blown away by somebody approaching them for a legit license that they have just given me the license. Honesty pays. I kid you not.)
How it works
Three IPTC fields new to Google Images will drive the new feature. This is in addition to the three fields that Google has supported since late 2018.
The Web Statement of Rights field, which is known in most software as “Copyright URL” will drive a “Licensable” badge on an image in Google Image search results (see illustration above) and, if the field contains a valid URL, a link for “License Details” will appear on the image’s preview. (“Valid” here means the whole URL, beginning with the protocol, like this: https://www.carlseibert.com/licenses ) This is the most important of the new-to-Google fields.
Google is now telling website operators that stripping metadata from images is not a good thing. Look at the bottom of this help page where Google tells webmasters – ever so gently – to leave copyright metadata alone! Woo! Hoo!
Google describes the URL in Copyright URL as “A URL to a page that describes the license governing an image’s use.” For most non-Creative Commons images, there is no license yet for whatever use a Google Images user might have in mind. That’s the idea – to arrange for such a license. So, Google’s description can’t be taken too literally. I’ll come back to this.
Missing from the mockup Google released is the image’s copyright notice. The contents of the Creator and Credit fields appear more prominently than before. But where’s the copyright notice? Maybe clicking on the photographer’s name brings up the copyright notice? If the contents of the Copyright field aren’t revealed, that could be a big issue. Hopefully, this will be sorted out in the beta process.
Licensor and Licensor URL, relatively unknown fields in the PLUS portion of the IPTC’s Extension Schema Standard, will drive additional links for the name of an agency/licensor and “Get this photo on:”. This part of the feature is clearly aimed at photo agencies. The URL could point straight to a purchase page for that particular photo.
There’s no harm in just putting your company name and link to whatever page on your site is best for dealing with folks who want to license a photo here. Or, on the other hand, honestly, I don’t see any harm in individual photographers just skipping this field. Which is a relief, since most of us won’t immediately have access to the Licensor fields in our software anyway.
For what it’s worth, I think the way Google has laid out these links in its current beta (see the main picture above) is backwards. I think that they should start with a link for “Licensing Details” (which will be driven by the most likely populated field), followed by “Get this photo on:” which can really only help out in those cases where a license may be purchased online. We’ll see what happens as Google proceeds with the beta.
What does this mean to you and me?
Google is trying to clean up the copyright thieves bazaar that the internet and that their product, in particular, has become. It is in our interest as content creators and publishers to help out in any way we can. It’s our stuff that’s being stolen and our web pages where the stolen stuff ends up.
Moreover, it’s dead easy to be on the right side of this.
What do we have to do?
Photographers need to make sure that they embed proper metadata in every image they send out into the world. Readers of this blog already know this.
To review, Google Images already exposes the contents of the IPTC Creator, Copyright, and Credit fields. Double-check to make sure your template fills these fields properly.
The Creator field just needs your name.
The Copyright field holds your copyright notice. There is no legally required format. Just tell everybody you own the copyright. Adding some minimal contact information, like your business phone number, really helps.
The Credit (or “Creditline”) field is trickier. Traditionally, this field holds the name of whomever the photographer is working for. For a published credit that reads “Suzie Photographer/The Widget Times”, ”The Widget Times” goes in the Credit field. Nowadays, some people are putting the entire credit string in this field. Which freaks out automated publishing systems, yielding something along the lines of “Suzie Photographer/Suzie Photographer/The Widget Times”. Sigh. Your choice. Or don’t use the field at all if you don’t need it. Neither Google nor I will judge you.
I have written about the Copyright and Credit fields before. Visit this post. The search feature on this site will return some more posts that talk about Copyright.
Add – or refine – content to the new fields
Copyright URL/Web Statement of Rights needs valid content for you to benefit from the new Google goodness. Make sure the value in your template is complete, including that beginning “https//” or “http//”.
But where should the URL point? Mine used to just point to the front page of my site. I figured that anybody who wants to reach me will be able to click “Contact” and all will be good. But I didn’t have “https//” in the URL, so by Google’s lights, it would have been for naught.
What I recommend here is for you to make a simple landing page for people who might want a license. “Hey, thanks for your interest in my work. Talk to me and we’ll hook you up.” is all you basically need to say.
I made such a page for this site in a matter of a few minutes. It doesn’t appear anywhere on the site’s navigation menus. The only visitors who will see it will be coming from a link in my metadata, so it doesn’t have to be fancy at all.
If you have a page on a photographer’s portfolio site like Photo Shelter or Zenfolio or SmugMug, from which users can buy licenses, you could link there. Or you could make a landing page on any of those sites, too.
Or… I imagine that just linking to your home page or contact page would still be OK.
What about Licensor and Licensor URL?
If you’ve got ‘em, smoke em. It’s basically no work on your part to fill them in on your template and then you’re good to go. If you don’t have access to those fields in your metadata editing software of choice, I wouldn’t sweat it. By properly filling Copyright URL, you’ve got the “Licensable” tag and 90% of the benefit of the feature. Anybody who wants to buy a photo from you has the information they need to do so.
Of course, remember to add a good caption! Google doesn’t read embedded captions (yet). But identifying what’s depicted in am image is the main point of metadata.
Once a lot of images are tagged, the Google Images environment will be a better place – a little more honest-people-friendly and a little less thief-friendly.
Editing software support for these fields
I scanned through the software I cover to see which programs support these newly important fields and which didn’t.
Photo Mechanic – Supports Copyright URL, but doesn’t yet support Licensor and Licensor URL. Photo Mechanic’s lead developer Kirk Baker told me that his team is aware of the issue and is discussing potential solutions. Support is forthcoming.
Update Late April 2020: Photo Mechanic 6 now supports the entire Licensors structure, including Licensor Name and Licensor URL. See this post for more.
ON1 Photo RAW – Supports the Copyright URL field, but not the Licensor fields.
Photoshop – Supports both Copyright URL and the Licensor fields.
Adobe Bridge – Supports the Licensor fields, but not Copyright URL. Copyright URL is part of the Core Schema. What. The. Heck? I looked carefully. If I made a mistake, please let us know in the comments.
Adobe Lightroom Classic – Supports both Copyright URL and the Licensor fields.
Capture One – Does not support Copyright URL or the Licensor fields.
XnView – Does not support Copyright URL or the Licensor fields.
In sum, this is a zero-work thing. (Unless you’re using software that doesn’t support Copyright URL) Check your templates and you’re good to go. Depending on your software, “Get this photo on:” will either work now or be available to you later.
For website owners
What do those of us who operate “normal-size” websites have to do to make our web pages work with this new Google feature?
Just make sure your website does not destroy metadata. Then Bob’s your uncle. Or substitute whatever cliche for things being hunky-dory you prefer. Regular readers of this blog probably already have their sites whipped into shape.
To make sure, just grab a photo that you know has IPTC metadata. Put it on one of your pages. Visit the page in a browser. Right-click and download the picture. Go to the IPTC’s online metadata viewer here, or from the link at the bottom of this page. Or use any metadata-capable program.
If the metadata is there, it’s all good. You don’t have to do a darn thing and you and your contributing photographers can rest easy.
If you don’t have a marked-up photo handy, you can download the IPTC’s standard test image here. It has LOTS of metadata. I wouldn’t put it on a visitor-facing page, but that’s just me.
If your website fails the metadata round-trip test, the chances are it can be fixed in a jiffy.
Fixing websites that strip metadata
A plurality of all websites (some 35% of the entire web) run on WordPress. WordPress will use the imaging library ImageMagick if it’s available and has been enabled in PHP. Most WordPress hosting services offer ImageMagick. By default, ImageMagick supports metadata.
Turning it on is incredibly easy, but the exact method you’ll need to use depends on your host. Some hosts have easy-to-follow instructions in their documentation. For others – most of them, really – you just contact customer support via chat or phone and they’ll either tell you what to do, or more likely, just take care of it for you. Problem solved.
More and more WordPress hosts are enabling ImageMagick by default. If your host has already hooked you up with ImageMagick, we don’t need to be having this conversation. But props to your host!
The “other choice” for WordPress sites is an imaging library called GD. GD ships with PHP and is used if ImageMagick isn’t there. GD strips metadata. Currently, GD is at version 2.25. Support for metadata is on the roadmap for GD v2.4. When that day comes, it will be good news for content creators everywhere. But it might be a while.
Many big websites use the Drupal CMS. Drupal users need only install a couple modules and they will be able to choose their imaging library in Drupal’s GUI. That will take a good healthy three or four minutes. The hardest and most tedious part by far is reading my How-To post on the subject.
Super-fancy, custom-built websites, like the big news sites, may use any imaging library, but the chances are pretty good that a given site uses ImageMagick. And ImageMagick has likely been told to strip metadata. If that’s the case, it’s as simple as telling it not to by deleting an argument. Obviously, that’s a developer thing. And nobody is going to change a live server absent a pretty good argument for doing so. But when it comes down to it, it’s not a big deal.
If your website is static and your images are processed externally from your site and you have metadata stripping going on, just tell whoever or whatever is doing the stripping to stop doing that!
Another way to trigger “Licensable”
You can also enable the Licensable feature on your page itself, with schema.org structured data. This is a page-by-page and image-by-image thing, and you have to do it, as opposed to just letting Google parse the embedded metadata from your images. That’s a lot more work. Structured data is able to override embedded metadata, so that might be a reason to go that way.
Photographers and website operators alike – when should we make ourselves ready?
Well, right now would be good.
Seriously, we’re only being asked to do stuff we should already be doing anyway. All we really need to do is check and make sure our metadata templates are in good shape if we’re photographers and make sure our website is behaving as it should if we are website operators. We should check this stuff periodically anyhow.
Google says that Licensable should be up and running by late April, 2020. The more compatible content we have up before then, the better.
Will I zoom to the top of the SERP?
Google is saying that participation in Licensable will not be a ranking factor. That makes total sense. Right now there just isn’t enough properly marked-up content out there for Google to use as a basis for judgment. That said, in the long term, doing stuff that Google asks us to do is usually works out to our benefit.
Google has once again moved a step closer to a better world, where images are more likely to retain the information that makes them relevant to society. It took a bit of a lawsuit nudge to get Google’s heart in the right place, but no matter. Their momentum is in the right direction. Will it all help? Let us know your thoughts in the comments!
How do you deal with photos that come to you with no metadata? If you watched my videos on preparing images for the web, you may have noticed that I said that "I tried to make the demo images look halfway professional.” Most of them had embedded metadata, in other words. You may have cried foul. “None of my [insert adjective] clients ever send me pictures that are labeled in any way!”
We can deal with that. We can slap on some metadata. To our optimizing for the web process, we’ll just add a step to apply the metadata that should have already been there. But we’ll only add seconds to the amount of time it takes. We’ll invest some think/plan/learn time now (again) and the physical process will go by in a blink.
Have you advanced the year in your copyright notice? As I write this, the new year is a couple of weeks old. That’s about when most photographers start to feel a slight gnawing feeling that maybe there might be something they’ve forgotten.
So, go increment your copyright year while it’s still early enough to pretend that you did it in time for your first assignment of the new year.
Users of Photo Mechanic don’t have to go through this copyright year nonsense. In Photo Mechanic, you can just put a variable in the copyright field in your template. The variable will fill in the copyright year when you apply your template. And you don’t have to worry about it anymore. Ever. Again.